
01 · Smithbilt Hats
How a white hat became a welcome
Calgary's white hats reached Toronto's mayor before becoming an official gesture of welcome.
In 1948, Calgarians followed their football team to the championship game in Toronto, giving away Smithbilt white hats along the way. Toronto's mayor received one too. Two years earlier, hatmaker Morris Shumiatcher had worked with the Stampede to promote cowboy hats, and white grew popular. Fellow traveler Don MacKay later became Calgary's mayor and turned hat-giving into a ceremony for guests.
Source: news.calgarystampede.com Source: smithbilthats.com

